Posts

The Mothership: Why "Water + Flour" is the True OG of SoHo

If you have been reading my guide to Tampa’s South Howard (SoHo) district, you know we’ve covered the trendy younger siblings: the rebellious Taco Dirty , the party-animal Green Lemon , and the wellness-obsessed Sweet Soul . But now, it is time to pay our respects to the elder statesman. The anchor. The one that started it all. Welcome to Water + Flour . Located at 1015 South Howard Ave , this spot (formerly known as Ciccio & Tony’s, then Ciccio Water) is the genesis of the entire Ciccio Restaurant Group empire. 1 It’s where the "SoHo Vibe" was practically invented over 25 years ago. While new spots come and go with trends, Water + Flour remains packed, loud, and undeniably delicious. Here is why the "OG" is still the heavyweight champion of Tampa dining. The Origin Story: From NYC to the Bay To understand Water + Flour, you have to look back to New York City in the 90s. The concept began with James Lanza and was named after his father, Frank (Ciccio) Lanza (...